Resurgence of Mom Cliques - Part Five POSTED BY Tracey Hope-Ross AT 1:22 PM

We recently conducted a survey to understand Mom's social habits online. Six key trends emerged. Parts 1-4 can be found here, here, here and here.

Part Five - Resurgence of Mom Cliques:

Most Moms first experienced cliques somewhere back in the fifth grade, but for many Moms they are back and often result in loneliness and isolation in adulthood. Since only 19% of Moms live in the communities in which they were raised, a majority of women must forge new ground and break into established neighborhoods where all Moms seemingly know one another and have pre-set social patterns (clubs, exercise classes, playgroups, etc.).

1950's Mom Isolation Redux - Part Four POSTED BY Tracey Hope-Ross AT 1:23 PM

We recently conducted a survey to understand Mom's social habits online. Six key trends emerged. Parts 1-3 can be found here.

Part Four - 1950's Mom Isolation Redux:

  Loneliness. Isolation. Lack of support. Sound familiar? Based on a geographic distance from family, deteriorating sources of everyday support, isolation from busy neighbors and unsympathetic co-workers, and perceived lack of support from partners, today’s Moms face a real challenge in emotional satisfaction not seen since the 1950s.

How Moms Socialize Online - Part Three POSTED BY Tracey Hope-Ross AT 1:24 PM

We recently conducted a survey to understand Mom's social habits online. Six key trends emerged. Parts One and Two can be found here and here.

Part Three - Lasting Offline Connections with Online Beginnings:

 While at first glance, online relationships may seem fleeting and tenuous, Moms today share another story. Moms can naturally and easily find other Moms online who share their passions and particular interests, who also have children of similar ages. These relationships have started migrating offline and prove that virtual friends have real life “stickiness:”

How Moms Socialize Online - Part Two POSTED BY Tracey Hope-Ross AT 1:26 PM

We recently conducted a survey to understand Moms’ social habits online. Six key trends emerged. Part One can be found here.

Part Two - Tough Transition Times for Moms with Young Kids and Moms with Teens: 

Loneliness and isolation peak for Moms with young kids (0 to 5) and older kids (14-18), indicating that transition times prove tough for both new and experienced Moms. For Moms with young kids, loneliness often occurs when Moms exit the traditional workforce, leave behind workplace friends, and transition to a new and potentially isolating life with infants and young children without the support of a familiar social structure.

Mom Central's 5Q's: Charlie McEnerney - Marketing, Branding, Production and Passion POSTED BY Tracey Hope-Ross AT 1:36 PM

Mom Central's 5Q's: Charlie McEnerney: Marketing, Branding, Production and Passion

This week I chat with Charlie McEnerney who, when not launching a new website for ArtsBoston, producing an online music interview show, or using social media to crowdsource ideas, spends some of his free time creating new revenue models for independent musicians.