5Q's with David Yarus, Social Media Explorer at BuzzUniversity POSTED BY Tracey Hope-Ross AT 1:16 PM

David Yarus

Chief Buzz Officer - BuzzUniversity
David Yarus runs a boutique marketing firm that builds brand buzz on college campuses through innovative campaigns that offer unprecedented access into college life.  (Full disclosure - David and I met a year or two ago. He is a smart, connective 23 year-old who travels through life at full force. I am always amazed by how much he packs into a 24-hour day.-thr)

MCC: What's the one intriguing social media trend you're keeping an eye on?
DY:Real-Time updates. Take Twitter and Facebook, add an iPhone 3GS withvideo, and you become an instant reporter for station-U. As the technology becomes more present, the amount of people tweeting, posting, and uploading content (Video, Photo, Text) from their daily lives will continue to grow until WOM is universally recognized as THE most important beast to leverage. Lucky for us, we already know that!

Canadian Moms Dominate Online POSTED BY Tracey Hope-Ross AT 1:18 PM

Despite the existence of numerous studies of American Moms, little research has been done about Canadian Moms, especially in regards to their online behavior. 

My Toronto colleagues, Managing Directors Cora Brady and Kathryn Easter, recently partnered with Sharpe Blackmore Euro RSCG to uncover how Canadian Moms are ‘doing digital’.

Every Wednesday, we'll present key findings from the Canadian Digital Mom study, giving you a peek into the lives of Canadian Moms and specifically, how technology affects their lives – from how they shop, to how they keep in contact with friends and family, to how they raise their kids.

Working Mom Woes - Part Six POSTED BY Tracey Hope-Ross AT 1:21 PM

We recently conducted a survey to understand Mom's social habits online. Six key trends emerged. Parts 1-5 can be found here, here, here, here and here.

Part Six - Working Mom Woes:

 While women now hold nearly 50% of U.S. jobs, loneliness and isolation often result for Working Moms — who don’t quite fit into the social

 mix either at home or at work. By the very nature of their schedules, Working Moms find it difficult to take part in existing social opportunities with other neighborhood Moms — class field trips, playgroups, exercise classes, or school committee work. Yet at-work friendships prove difficult for Working Moms who must maximize office productivity in order to make day-care or after-school pick-up, and typically decline post-work socializing or networking opportunities.