POSTED BY Tracey Hope-Ross AT 1:03 PM
The present changing technological landscape represents the greatest crisis faced by marketers. But it also represents the greatest opportunity – if we are prepared to evolve, rethink the ways in which we’ve been doing things, and embrace the
technological revolution head-on. In the past, advertisers had a distinct advantage over their contemporaries of today: a passive audience that was, for all intents and purposes, trapped.