12/01/2010

Convince Moms to Spend Time with Your Brand

POSTED BY Tracey Hope-Ross AT 1:03 PM

This week in our CDM (Canadian Digital Mom) series, we explore how Canadian Moms consume information. Mom1

The present changing technological landscape represents the greatest crisis faced by marketers. But it also represents the greatest opportunity – if we are prepared to evolve, rethink the ways in which we’ve been doing things, and embrace the

technological revolution head-on. In the past, advertisers had a distinct advantage over their contemporaries of today: a passive audience that was, for all intents and purposes, trapped.

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POSTED IN Canadian Moms, Research | Permalink | Comments (0)

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