Living Digital at CES: Where Mom Bloggers and Tech Connect POSTED BY Stacy DeBroff AT 3:31 PM

Last week I spent three days at the vast, sprawling, and ever-intriguing 2012 Consumer Electronics Show in Las Vegas. The big trend spotting for me as I marveled at diverse technology product innovations: how deeply integrated technology will continue to become for today’s digital families. From fridges that have an electronic touchpad built in to tell us everything from the weather to expiration dates on our food to the complete waterproofing of our phones during the manufacturing process to new ways to power-up on the go, stay tuned for more from CES as I’ll post soon on emerging trends in consumer technology.

I took part in a fascinating Mom & Tech panel discussion with several other Mom bloggers, organized by Robin Raskin and Living in Digital Times. While we all had varying Mom perspectives and blogged from different points of view, we all shared insights from our own experiences with technology from a Mom blogger engagement perspective. As I talked about both the power and the challenges involved in blogging about technology, I also shared insights gleaned from some of our recent Mom Central Consulting research surveys, which all looked at the different ways Moms incorporate technology into their busy lives.

I’ve included some of our top research highlights here.

“Hold on a Second, I’m on the Phone!”

• The majority of Moms (51%) have downloaded over 16 apps to their Smartphones.
  • Most popular download categories among Moms: social networking (82%), games (80%) and entertainment (79%). For kids: games dominate (73%) with education coming in second at 50% and entertainment at 40%.

• The majority of Moms (59%) consider cost the most important factor in selecting an app. 39% of Moms report typically downloading free applications, while 28% want apps $.99 or less. Only 1% would pay over $5 for an application.

• 74% of Moms let their children regularly play on their phone. Only 17% of Moms say they have downloaded no apps for their kids.

• Win Mom over, and your app becomes her new best Smartphone friend: 47% of Moms reported using their favorite apps at least once a day on average.

On the Go – With Foursquare

• Of those surveyed, 26% of Moms have a Foursquare account.
  • In thinking about why they check-in, Moms want:
    • Coupons/Discounts/Specials (62%)
    • To connect with friends (37%)
    • Friends/Family to know where they are (34%)

• Given the options provided, Moms would activate a code if it offered:
  • Discounts and coupons (92%)
  • Special offers (75%)
  • Exclusive content (46%)

New Trends in Health & Wellness

• 75% of the Moms polled will discuss health/medical issues on social networking sites.
• 62% of Moms follow/friend consumer HC and 52% follow/friend wellness companies online.

• To share suggestions and questions about health or medical issues on social media and networking sites, Moms utilize…
  • Social networking site like Facebook, MySpace (56%)     
  • Online discussions, forums, list-serves, or other online group (56%)
  • Blogs, such as a mom blog or blog focusing on a specific health issue (48%)
  • Websites of any kind, such as a health sites (37%)

TV Trends in the Digital Age

• While Moms' TV viewing habits reflect the digital age (60% watch shows online or via DVRs), the greatest percentage of Moms (64%) still watch their favorite shows live.
  • The vast majority (79%) of Moms indicated interest in interacting with show producers, actors, hosts, or other fans online.

• 30% of Moms report that they post on Facebook, Twitter, and other social networking sites while they watch TV.

Moms & Social Media

• Moms don’t view social media sites with a quick-and-done glance while heading out the door for carpool pick-up:
  • 54% of Moms check into Facebook all day long and 78% use their Smartphones to check in and update their Twitter and Facebook accounts while on-the-go.

• 9 out of 10 mom prefer Facebook as their “go to” social media destination.
• 4 out of 5 Moms maintain two separate identities on Facebook, private and public.

Connecting With Brands

• 80% ignore targeted ads on their social media networks.
• 10 – the average number of brands Moms following or like on Twitter or Facebook.
• 60% of Moms agree – poorly used Twitter or Facebook accounts negatively impact Mom’s perception of a brand.

 

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