03/12/2012

Weekly Social Media Round-Up 3/12/12

POSTED BY Stacy DeBroff AT 12:28 PM

Digital Advertising

Advertisers Say What We're All Thinking: Social-Media Spending Is Going to Explode from SmartBrief

In an Advertiser Perceptions semiannual survey of nearly 1,200 people involved in deciding how ad dollars are spent digitally, 59% of respondents said they would increase social-media-ad spending in the next 12 months, compared with just 4% who said they would decrease spending on social platforms. The survey also found that, on average, social-media advertising will make up about 27% of digital budgets over the next 12 months, compared with 22% in the previous 12 months. No other digital category -- including ad networks/exchanges, media companies, demand-side platforms, portals and agency-trading desks -- expect to see in-budget share gains over the next 12 months.

Mobile Marketing

Why Amazon.com’s New App is Creating a Stir  from Wall Street Journal

On Dec. 10, Amazon promoted a new "Price Check" mobile phone app by offering shoppers a 5% discount—valid only for that one day—on items they found in brick-and-mortar stores, but purchased online through Amazon instead. The app enables in-store shoppers to scan or snap a photo of a product. It then immediately compares prices with Amazon's. The app is prompting an outcry from small retailers, who say the site is using their independent stores as its own showroom.

Zumobi Mobile Ad Platform Creates Emotional Tie Between Brand, Consumer from Online Media Daily Newsletter

Zumobi will launch the Zumobi Brand Integration (ZBi) platform Tuesday to strengthen the love affair between consumers and brands via apps on high-end devices, such as mobile and connected TVs. The platform integrates floating ads and social features into the app, making consumers feel as if the ads represent an image they adore rather than a product that brands want to sell.

Pandora A ‘Buy,” Expected To Maintain Growth from Online Meda Daily Newsletter

Wall Street analysts expect Internet radio service Pandora to show another quarter of strong growth when it reports fourth-quarter earnings after the closing bell Tuesday.

Cross-Channel Mobile Ad Tracking Becomes Next Challenge from Online Media Daily Newsletter

Cross-channel attribution that allows ad tracking from desktop computers to mobile devices is an ongoing challenge for online marketers and ad industry execs. Companies have figured out how to attribute clicks when it comes to tracking ads across similar hardware, but the model falls apart when attempting to follow users across devices.

Tablet Demand Explodes, Creates Global Phenomenon from Online Media Daily Newsletter 

A new Forrester report projects 112.5 million U.S. adults--one-third of the adult population--will own a tablet by 2016, up from a prior forecast of 82.1 million. partly the result of the successful rollouts of the Kind

What Analytics Can Do For Your Mobile App from MediaPost

With everyone jumping on the app train, it’s no surprise that as of last quarter, 91% of the top 100 brands have a presence in at least one of the major app stores -- or that there are more than 300,000 mobile apps on the market, with more than 30 million downloaded last year. But does launching an app and having downloads really equal success?

Industry News

We Are Social Opens NY Outpost from Online Media Daily Newsletter

London-based independent social media agency We Are Social has just launched in the U.S. with a New York office. Robin Grant, global managing director at We Are Social, said the opening of the New York office -- with Adidas and DeBeers Diamond Jewelry as initial clients -- rounds out the shop’s worldwide offering.

Mayim Bialik’s Book ‘Beyond the Sling’ on Attachment Parenting Is In the Center of Parenting Spotlight Huffington Post

In the book, Bialik explains her idea of good parenting -- that mothers and fathers instinctively hold all of necessary tools to parent, and that following a child's natural rhythms is key. She told the LA times that essentially, the attachment method is:

"The notion that natural birth means something to the mother and the child. Breast-feeding is the natural, optimal way to feed a child. Sleeping with your child, wearing your child in a sling as opposed to pushing them around in expensive strollers, those are things that matter biologically and sociologically for the structure of a family."

Marketing to Moms

For The Social Media Mom, It's All About Simplicity from Media Post: Engage Moms

So often we try to come up with brilliant marketing campaigns with a multitude of channels, platforms, and technologies interwoven, only to find them fail in comparison to simpler programs. I’m offering up some insights and examples below on how to keep it simple when it comes to messaging, paths to purchase, design, and technology.

Insight and Studies

Social Share Buttons: Just Pick Three from Social Media Today

Social buttons are the welcome mats for communities where you actively participate.  Placing a Twitter button on your blog tells readers that you are mixing it up with your Twitter followers.  The same applies to Facebook, Linkedin, Pinterest, Stumbleupon, Digg, Friendster, Reddit, HackerNews, Ning…Um wait.  You can’t possibly participate on all of these platforms can you?  So don’t put a row of icons up there.  Doing so creates a false expectation…So, Pick Three.  Choose three social platforms that will receive the lionshare of your attention and engagement. 

Twitter and Facebook’s Impact on Search Engine Rankings from Social Media Today

Create great content, share the hell out of it and induce as many relevant Likes, Posts, Tweets, Retweets, +1's and Pins as possible from real, quality, actual people that are actually interested in your subject. You don't need 1,000 retweets from automated bots in New Delhi, you need 5 retweets from 5 people that actually enjoyed your content. Focus on sending a strong quality content signal to search engines, rather than worrying about the aggregate number of followers, friends, likes or retweets.

Top Google and Salesforce Partners Merge, Form Global Cloud Co. Sherpas from Wall Street Journal

 “Two top enterprise partners of Google and Salesforce.com have merged to become an international cloud service provider, helping businesses in the U.S. and Asia Pacific that use either Google or Salesforce move their computing to the cloud, VentureWire has learned.

It’s 10 a.m. Here’s How to Find Your Workers from Wall Street Journal

 “The idea of employee-tracking software has been around for some time. But some entrepreneurs say the old systems were clunky. They had to be installed on every user's machine and the data couldn't easily be shared. What's more, workers had to enter lots of data every time they logged on. The new systems promise to remove those complications by operating online instead of locally, and by offering a setup workers already know from social networking.”

Father Knows Best ... With The Help Of A Smartphone And Social Media from Media Post: Engage Moms

Close to 70% of Dads indicate that they own a smartphone and use it for shopping, with the most popular use listed as “looking up store locations and hours.” Guess this dispels the myth that men don’t ask for directions. Other popular smartphone uses include keeping family and work schedules (48%) and managing grocery lists and using online coupons (37%).

Social Media

I’d like to Thank my Twitter Followers: Turning snarky commentary into network strategy: A social-media guide to Oscar night. from Wall Street Journal

“In addition to the official cameras trained on the stage and audience, 20 cameras will be stationed in the red-carpet area and throughout the theater, including one at the lobby bar and a backstage "Thank You Camera" where winners can extend their acceptance speeches. Video from these cameras won't be part of the TV broadcast but will be streamed on Oscar.com and the free mobile Oscars app. A ticker on the site and app will let followers know in real time who is appearing on which camera. The idea is to give people more access to live celebrity footage that they can chat about online.”

Airline Lets You Choose Seatmate On Facebook, LinkedIn from Online Media Daily Newsletter

KLM Royal Dutch Airlines has announced a new program that allows passengers to upload information from their Facebook and LinkedIn profiles and match themselves up with other ticketholders in seating arrangements.

Massachusetts Considers Shield Law Force For Journalist Bloggers from Online Media Daily Newsletter

Lawmakers in Massachusetts are considering enacting a shield law that would allow at least some bloggers to protect the identity of their sources.

Planned Parenthood: Social Condoms from Online Media Daily Newsletter

As part of National Condom Week, which took place from February 14-21, Planned Parenthood of the Great Northwest distributed 55,000 condoms with QR codes on the wrappers to college students throughout western Washington State. Recipients are supposed to “check in” by scanning the QR code when they are about to open the condom, thus registering their, um, active endorsement of safe sex.

Social Media Campaigns

Caribou Coffee Launches Twitter Sweeps from MediaPost: Social Media & Marketing Daily

Caribou Coffee has launched a "You + Your Bou" Twitter-based sweepstakes campaign.

Fans who tweet using the hastag #MyBou and share how Caribou has helped "fuel their passion in life" are entered for a chance to win a prize that relates specifically to their passion (specific sports, travel, etc.).Winners will be randomly drawn each week during March.

AmEx Turns Tweets Into Savings from MediaPost: Marketing Daily

American Express cardmembers can now sync their cards with Twitter and when they tweet using special hashtags, savings offers are loaded directly into their cards. When cardmembers use their synced card for qualifying purchases online or in-store at participating merchants, the savings are automatically delivered via a statement credit within days.

Coca-Cola's key to effective social media monitoring from SmartBrief

Coca-Cola finds that focusing on a few select topics and applying clear baseline metrics are essential to keeping tabs on social media conversations concerning its hundreds of products in 206 countries, says Coca-Cola’s Natalie Johnson. Designating a listening "champion" in various departments helps generate buy-in across the company, she adds.

Social Media Campaign Aimed to Take Down Joseph Kony Huffington Post

Documentarian Jason Russell is shining the spotlight on Kony, who is the leader of the vile Lord's Resistance Army, a notoriously bloodthirsty group in Uganda that, in an effort to destabilize the government, turns young Ugandan girls into sex slaves and young boys -- more than 30,000 of them -- into cold-blooded killers in his force.

Pinterest

Pinterest’s Potential Pitfall from Social Media Today

A popular stat, mentioned almost hourly, is that pinterest drives more traffic than Google+, youtube, and LinkedIn combined and beats Reddit as a referrer. Topically, this is very exciting to individuals and brands alike. It actually gets marketers salivating. But is this really a good thing? Will Pinterest turn into one big advertisement?

Now you can Pin Quotes to Pinterest from Readwriteweb.com

New site, PinAQuote.com, offers users a way to grab text they see somewhere on the Web and turn it into a sharable image for Pinterest. Drag the PinAQuote bookmarklet into your bookmarks bar, which works well in Firefox or Chrome.

Pinterest Drives More Traffic to Blogs Than Twitter [STUDY] from Mashable

The data was provided by Shareholic, whose sharing widgets are used across more than 200,000 online publishers, mostly independent bloggers. Between them, those publishers reach some 270 million unique visitors every month. In February, the company found that a little less than half (48.81%) of all traffic came from Google, followed by Facebook (6.38%), Yahoo (1.61%), StumbleUpon (1.29%) and Bing (1.21%). Pinterest came in sixth at 1.05%, beating out Twitter at 0.82%.

How Brands Are Using Promotions to Market on Pinterest from Mashable

Most recently, British Midland International (bmi) launched a “Pinterest Lottery.” The airline has posted a series of boards on its Pinterest page, featuring numbered and logo-clad photos from five destinations: Beirut, Dublin, Marrakech, Moscow and Nice. Users are asked to repin up to six images. At the end of each week, the company will choose a number at random; the users who had repinned the image with that number will be qualified for a chance to win a pair of free return flights to any bmi destination.

Google+

Google+ Enhanced Ads Are Up to 10% More Effective, Says Google from Mashable

Google Vice President for Engineering Vic Gundotra told the New York Times Tuesday that advertisements on Google sites with “social annotations,” such as thumbnails that indicates someone you’re connected to once clicked a +1 button on an ad, have experienced a 5% to 10% increase in click-through rates.

Twitter

Twitter to Tweak Brand Pages [REPORT] from Mashable

Twitter‘s brand pages will be enhanced this year to let marketers offer “e-commerce contests and sweepstakes,” according to a report. The new pages will let app developers “build experiences on Twitter, much the way they do on Facebook.”

Facebook

Facebook Timeline for Brands: What Does this Mean for Marketers? from Social Media Today

On Wednesday, February 29, Facebook made several announcements at its fMC conference for marketers in New York. Several of the tools brands have available to them are undergoing big changes. These changes touch both paid tools and organic ones, emphasizing the growing link between the two… So what does this mean to us brand marketers?

5 Ways Why Facebook’s Timeline Will Enhance Marketing from Social Media Today

The cover photo is one of the visual enticements that the Timeline has. It’s proof that Facebook wants to enable brands to connect with customers using a more visual approach. But is this change favorable for brands? Will user engagement still be the same without the feed? I’ve rounded up a few ideas why the Timeline can make or break a brand’s Facebook page.

Eleven Ways Facebook Page Timelines Change your Content Strategy from Social Media Today

The Newsfeed hasn’t changed, and so to some degree your content strategy is still about what’s happening “now”. But Facebook Pages now make it about the past present and future as well!

How To Pimp Your Company’s Facebook Timeline from Readwriteweb.com

We spoke with design experts and Facebook power users to compile a list of simple steps you should take to make your brand's Facebook timeline look its best. Implement some or implement all of the following suggestions to make Timeline work for your firm.

Friendsheet Makes Your Friends’ Facebook Posts Look Like Pinterest from Readwriteweb.com

"The goal was to take Facebook photos, and turn it into a visual experience while maintaining speed, performance, and a great, intuitive experience," Friendsheet creator Zachary Allia said in a post on Facebook.

Can Friendsheet give Facebook the power of Pinterest? from SmartBrief

On Tuesday, Facebook CEO Mark Zuckerberg quietly “liked” Friendsheet, exposing the application to his almost 12 million subscribers on Facebook. Friendsheet is the newest addition to the Facebook empire and competes head-to-head with the new and popular social-networking, photo-sharing tool, Pinterest. Friendsheet.com is available to any Facebook user and offers the same look and feel as Pinterest, but integrates seamlessly with Facebook, where the average user spent nearly seven hours in January. Pinterest users on the other hand spent an average of 89 minutes.

Facebook's paid-ad tool could increase brands' reach from SmartBrief

Facebook's Reach Generator tool will let marketers buy more reach with prices set according to the size of their fan base, Cotton Delo writes. The paid-ad tool could improve reach to 75%, Facebook says, compared with about 16% of fans who now see brands' organic content. "Many [clients] have spent significant sums to generate these fan bases, and many of them thought of those people as though they're an owned asset, almost like an email list ... but now it looks like rented media," PHD USA's Craig Atkinson says. Advertising Age (tiered subscription model) 

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