POSTED BY Tracey Hope-Ross AT 1:03 PM
This week in our CDM (Canadian Digital Mom) series, we explore how Canadian Moms consume information.
The present changing technological landscape represents the greatest crisis faced by marketers. But it also represents the greatest opportunity – if we are prepared to evolve, rethink the ways in which we’ve been doing things, and embrace the
technological revolution head-on. In the past, advertisers had a distinct advantage over their contemporaries of today: a passive audience that was, for all intents and purposes, trapped.
Continue reading "Convince Moms to Spend Time with Your Brand" »
POSTED BY Tracey Hope-Ross AT 1:18 PM
Despite the existence of numerous studies of American Moms, little research has been done about Canadian Moms, especially in regards to their online behavior.
My Toronto colleagues, Managing Directors Cora Brady and Kathryn Easter, recently partnered with Sharpe Blackmore Euro RSCG to uncover how Canadian Moms are ‘doing digital’.
Every Wednesday, we'll present key findings from the Canadian Digital Mom study, giving you a peek into the lives of Canadian Moms and specifically, how technology affects their lives – from how they shop, to how they keep in contact with friends and family, to how they raise their kids.
Continue reading "Canadian Moms Dominate Online" »